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Company Name : Exotel Techcom Pvt Ltd
Location : Bengaluru, Karnataka
Job Description : About us
Exotel is one of Asia’s largest cloud communication platforms. Our aim is to change the way enterprises look at customer communication. We build the best in class communication products that power the companies of today and tomorrow. Our technology enables customer communication for our clients such as Ola, Go-Jek, ICICI, IDFC, Redbus, Flipkart, Quikr, Practo, Lazada, etc. to name a few. We are a 10-year-old company with humble beginnings. We started as a 3 member team. Currently, we are a 180 member team catering to over 4500+ customers across the globe. Our technology has connected over 450 million people across the world and powered over 15 billion conversations.
Content is an integral part of marketing at Exotel. We are looking for a sensible data-driven content marketer to join our growing marketing team. You are our ideal hire if you understand the role of content in growth marketing and sales enablement. You will work with our customer facing teams to come up with content that helps us attract, convert and retain the right customers for Exotel.
What you will do?
Serve as editor-in-chief for all content to ensure quality, clarity, and consistency across formats such as blogs, webpages, ebooks, and more
Plan and execute a content strategy across channels (website, social, etc,) that drives high engagement with the help of in-house content marketers and external content writers
Support content marketers in creating relevant content (whitepapers, case studies, ebooks, blogs, web content, landing pages, newsletters, webinars, emails, infographics, PR, video scripts etc) to help educate, convert and retain customers
Collaborate with product, demand generation, and account-based marketing teams to create promotional concepts
Create a framework for qualitative and quantitative measurement for content performance
Build a creative approach to content marketing assets with new ideas that push boundaries
Ensure that our content is distributed to the right audience across the right platforms
Create and stick to a content calendar in tandem with our marketing plans
Set content best practices that can be adopted across teams.
Be the voice of brand Exotel on our social platforms
What we look for?
Excellent writing skills
5-7 years experience as a content marketer (preferably with the responsibilities mentioned above)
Familiarity with startups, SAAS businesses, inbound marketing and technology
Strong copy, creative, conceptualization, editing, and storytelling skills
Strong bias for action and ability to prioritize
Prior experience in managing team of content marketers
A good understanding of WordPress, SEO, SEM & SMM
Data-driven and attention-to-detail mindset
We promise you
A driven, fun and diverse team to work with and learn from
Flexible working style
Freedom to experiment
Ability to grow with a very fast growing company
A supportive and inclusive atmosphere
This post is listed Under Content writer
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