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Company Name :
Nutkracker Consultants
Location : Remote
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Job Description : We are looking for a candidate who can develop content strategies that align with and set out to achieve marketing goalsRoles and Responsibilities:Conduct intensive research to gain an in-depth understanding of audience personasConduct extensive research on the topics, trends and consumer’s thoughtsCraft out content pillars and sub-pillarsPlan on the editorial calendar and proposition of contentStrategize and improve content delivery and promotionWork with the Content Marketing Executives, creative teams, and writers to execute the strategyOversee the writing tone and style guide for all the contentDevelop content governance guidelines and ensure that they are metConduct content audits on a periodical basisTrack and measure content ROIEnsure that the content strategy achieves marketing objectivesConduct keyword and SEO research to understand customers’ needsMonitor web traffic and engagement (e.g. conversions and bounce rates)Review and update published content as neededProofread and edit written pieces before publicationQualifications/Skills:Proven work experience as a Content Strategist, Content Manager or similar roleExcellent copywriting skillsEffective communication skillsContent presentation skills (to be able to determine how content should be packaged for new and existing consumers, to induce them to take business actions)Content Delivery Skills (to determine the best distribution channel to deliver content to your audience)Multitasking and organizational skills (to handle several types of projects and people regularly)Editorial competency (to conduct thorough audits to determine what content to be kept, edited, rewritten, and more)Experience in handling and strategizing marketing campaignsGood Analytical abilities to spot patterns and trends in content marketing dataSound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)Ability to work under pressureExceptional marketing and collaborative skillsExperience in project management is a plusBasic understanding of HTML and web publishingAbility to guide and motivate team membersEducation and Experience Requirements:Graduation/MBA(Marketing)/Mass com and journalism(preferred)/advertisingMandate Skills:Should have knowledge of Email Marketing communication and excellent written English communication.Job Types: Full-time, Regular / PermanentSalary: ₹40,000.00 – ₹50,000.00 per monthSchedule:Day shift

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By Richard