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We got a New Job Opening for Digital Marketing Specialist at The Manthei Group.
Full Details :
Company Name : The Manthei Group
Location : Petoskey, MI 49770
Position : Digital Marketing Specialist
Job Description : Do you value working on a team that is constantly striving for greater success? If you are a self starter that’s looking to join a high-performing team at a growing company, let’s talk.
We are currently seeking a Digital Marketer at Aster Brands to help support our Marketing team. This is an important role on our team to perform tasks such as managing digital advertising campaigns, creating and publishing web content, researching and implementing SEO best practices, and using Google Analytics to help the team make data-driven decisions.
We offer excellent health benefits, 401k with employer match, paid time off, paid holidays, product discounts, access to an onsite success coach and a team of dedicated and caring coworkers.
As the Digital Marketer, you’ll be responsible for building and implementing digital marketing campaigns across multiple channels and platforms to reach customers at each stage of the Customer Decision Journey.
You will also use data analytics software tools like Google Analytics to help the team understand how web traffic is performing and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions.
In this role you will be a key contributor to supporting the overall marketing strategy and have the opportunity to lead the team in best practices for digital marketing.
Essential Duties and Responsibilities:
Coordinate with advertising partners to plan digital advertising campaigns and work with the graphic designer to create graphics and craft appropriate messages to drive action for each stage of the Customer Decision Journey.
Support the planning and implementation of marketing campaigns across various channels such as email, social, organic search, paid search and display advertising
Administer and publish content on all AB websites to support marketing campaigns
Collaborate with Marketing Operations Manager to build and implement email marketing campaigns
Work with Content Strategist to conduct keyword research and use SEO guidelines to increase web traffic
Use data analytics to measure, analyze, and report on campaign performance
Research and stay up to date on digital marketing best practices
Perform other marketing duties as necessary
Other Skills, Abilities, Licenses or Certifications
Basic knowledge of HTML and Basic Syntax Markdown language
Education and Experience
Bachelor’s degree in Business/Marketing, Communications, or related field
Minimum 2 years’ related experience
Or equivalent combination of both
You notice all the small things
You have a creative and playful mind
The self-improvement force is strong with you
You work dynamically on a team; but can also work productively on your own
You understand that corners are never meant to be cut: rounded sometimes, but never cut
Regularly performing repetitive tasks, such as typing.
The noise level in the work environment is usually quiet, such as an office.
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